What is Business-to-Consumer (B2C)?
Business-to-consumer — “B2C” — alludes to commerce between a business and an individual consumer.
While it applies to direct-to-consumer selling, it has come to be related to online selling, otherwise called e-commerce or retailing. Ecommerce took off fundamentally in the last part of the 1990s, with the 1998 Christmas shopping season distinguished as the primary “e-tail Christmas.” That year, Amazon outperformed more than $1 billion in sales interestingly.
As of late, the development in business-to-consumer online sales has made critical difficulties for customary “blocks and concrete” organizations and services that are losing face-to-face sales to online contenders.
Subsequently, numerous physical organizations are building up their online presence to remain serious. This has set out open doors for consumers, who would now be able to appreciate the accommodation of online requesting while at the same time-saving money on transportation costs with specific retailers by getting or returning requests to the online retailer’s physical stores.
Business-to-Consumer Sales Models
In online business-to-consumer sales, there are for the most part five plans of action.
1. Direct Sellers
This is the sort the vast majority know about — they are the online retail destinations where consumers purchase items. They can be makers, for example, Gap or Dell, or private ventures that make and sell items, however, they can likewise be online adaptations of retail chains selling items from a wide scope of brands and producers. Models incorporate Target.com, Macys.com, and Zappos.com.
2. Online Intermediaries
These “go-betweens” set up purchasers and vendors without possessing the item or service. Models incorporate online travel locales, for example, Expedia and Trivago, and expressions and artworks retailer Etsy.
3. Promoting Based
This methodology uses high volumes of web traffic to sell promoting which, thus, offers items or services to the consumer. This model uses an excellent free substance to draw in webpage guests, who at that point experience online advertisements. News sources that have no paid membership segment, for example, the Huffington Post and Observer.com, are models.
4. Local area Based
This model uses online networks worked around shared interests to help sponsors market their items straightforwardly to website clients. It very well may be an online discussion for photography buffs, individuals with diabetes, or walking musicians. The most popular model is Facebook, which helps advertisers target promotions to individuals as indicated by quite certain socioeconomics.
5. Expense Based
These direct-to-consumer locales charge a membership expense for admittance to their substance. They typically incorporate distributions that offer a restricted measure of substance-free of charge however charge for its greater part — like The Wall Street Journal — or amusement services like Netflix or Hulu.
Organizations selling straightforwardly to consumers should consider how their objective customers like to shop and purchase items like theirs as they investigate different business-to-consumer alternatives,
regardless of whether those prospects include face-to-face or online exchanges. List of customer service for b2c
Examples of B2C companies include:
· Amazon
· Tencent
· Walmart
· Target
· Alibaba
· Priceline Group
· eBay
· Netflix
As you can see from the list above, the most common example of top best companies providing customer services for B2C business are direct sellers, or manufacturers that are able to sell directly to consumers.
