Jun 2
How can you do Research with a Virtual Assistant?
The quality of your research helps you to recognize the quality of your marketing efforts, your capability to help customers, and the value of the content your business generates. You may not have time to complete research, but virtual assistants can assist you to go the distance, costing a fraction of an in-office team member, or your own precious time. Let us see how.
If you have operated a small business for a while, it is appealing to think that no one is aware of how to conduct this research quite like you. After all, you are the one who built your company. But there are two reasons you should think about this again :
You can hire a virtual assistant to cover the blind spots in your research. If you ever miss some important areas in your research, hiring a virtual assistant with direct experience will help you find the stories, statistics, and information that you always struggled to find out.
You can always have a high-quality researcher and train them.
If you think that your current research ideas are first-rate, then you can train a virtual assistant to take the research off your hands.
Using a virtual assistant to assist you with research is the best of both worlds. You can not only outsource an activity to save time, but in most cases, the quality of your research will improve as an outcome.
Market Research with a Virtual Assistant
If there is something most companies have in common, it is that they need to find out their markets. As such, it allows you to know how to perform research into your market, no matter what you are trying to sell.
Conduct surveys
There are several tools available in the market but they are useful only if you know how to use them. Hiring a virtual assistant with experience in conducting surveys will allow you to implement surveys and get insights from your clients that you otherwise wouldn’t have.
Use virtual assistants to help run tests
Tests used for testing two aspects of headlines on a landing page provide you with insights that only the market can provide. Get in touch with a virtual assistant to get knowledge about their favorite testing software. Tell them what variables you would like to assess, whether that is two different versions of an email subject line or two different versions of a print ad
Run Google Analytics
Google Analytics is a very strong web analytics tool that provides you insights as to who is visiting your site, and why. You can use a virtual assistant to not only look after the logistical work of setting up this service but analyzing the data and statistics to drive vital market insights.
Your virtual assistant also has a list of the resources that they have utilized in the past. Whatever your upcoming research project is, you should be aware of the questions to ask a potential virtual assistant hire: what methods they’ll employ, what tools they’ll use, and how they’ll approach every assignment. You are now free to read the analysis of the research and concentrate on the core activities that got you into your business in the first place.
